OUR MISSION

Revolutionising Nutrition
With Inclusivity

Eating Should Be Easy, Inclusive & Nutritious—For Everyone. No exceptions.

We're revolutionising the prepared meal sector, making it easy, inclusive, and nutritious—for everyone, with no exceptions or compromises.

"We believe convenience should never come at the cost of quality, inclusivity, or sustainability."

OUR VISION

Healthy, Delicious Food & Drink Accessible to Everyone, Nourishing People and the Planet.

Achieved through innovation, prioritising our customers, giving back and our sustainability promise.

SUSTAINABILITY

Our commitment to sustainability aims to reduce
our customers household food waste by up to 35%.

PRODUCT PROMISE

An Elite Formula

  • 1. Exceptional Ingredients

    High-quality ingredients from local suppliers delivers nutrition that fuels every body, from elite athletes to everyday heroes.

  • 2. Science-backed Recipes

    Our science-backed menu is designed for customers unique health journeys—from gut health, to menopause, common allergies and more.

  • 3. Exquisite Tastes

    We deliver restaurant-quality flavours to your door proving that healthy eating can be delicious, convenient and effortless.

Are you ready to join our revolution?